Fender have just launched the latest version of their international website Fender.com. This latest version has a nice wide format with large hi-res photos of the products and more of an online store kind of navigation, including price filtering options and pricing. When you click buy online you are taken to a list of online stores that stock the product you wish to buy which is a good idea. The news and blog have had a facelift too but and there is a video section which is a little lean at the moment. Overall it is a lot easier now to find the Fender products you are interested in and for a company with such a large inventory of products I think it is a great idea to take on this shop style format.
New Fender website
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